Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an iconic American brand, made a series of decisions in the 1980s and 1990s that caused it grievous harm.
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There is a certain personality type that anyone offering a service is aware of. I call him the Excessive Questions Warrior. This is someone who peppers you will extended, excessive questions about their issue, with an inordinate focus on your capabilities. The purpose is to exert control or dominance over the interaction. Such people are never going to hire you. Either someone trusts you and and is willing to take guidance from you, or they do not. We discuss how to spot these types, and how to handle them.
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If you are in a job where you have to deal with clients or the general public, be alert to the small clues or “tells” that reveal a person’s state of mind and attitude. If a prospective client fails to show a willingness to comply with reasonable, basic rules, it almost always means the person is going to be a problem client. Do not ignore these subtle clues.
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Quintus Curtius 
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